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We take pride in our customer service. Please contact us if you have any questions regarding this listing. Best, Roger J. Publisher: Pearson College Div , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge.
For anyone interested in strategic marketing. From the Back Cover : Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? About the Author : Dr. Buy New Learn more about this copy. Other Popular Editions of the Same Title.
Search for all books with this author and title. Customers who bought this item also bought. Show students the context : Updated Stericycle Marketing Plan. The opening page shows how Stericycle performed relative to Fortune companies with respect to Marketing ROI and Operating Income as a percent of sales. Figure illustrates the high correlation between Stericycle Net Marketing Contribution and Operating Income from to Important: To use the test banks below, you must download the TestGen software from the TestGen website.
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The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources. Market-Based Management, 6th Edition. Roger J. Best, University of Oregon. Description For courses in marketing management or marketing strategy. For courses in marketing management or marketing strategy.
Show the importance of the numbers behind the strategy : Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics, including: A new section on why marketing analytics and marketing metrics are important has been added along with new Figure Revised marketing metrics with new Figure adds forward- and backward-looking performance metrics to market-based performance management.
New sections found in this chapter include: A new section on marketing communications and customer response , created with three major types of marketing communications: brand-image, brand-information, and brand-action communications. A new section on Digital Marketing Communications and supporting examples. This comprehensive example illustrates the strength of the sales-ad relationship, advertising elasticity, and advertising carryover effect.
New to This Edition. Share a link to All Resources. Instructor Resources. Previous editions.
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